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Readings in Marketing Management

Physical description: xxii,510p;
Author(s): BELLUR,Venkata Krishna V;
BERKMAN,Harold W;
Subjects: Marketing ManagementMarketing ResearchConsumer BehaviourInternational Marketing;
Publisher: Bombay : Himalaya Publishing House , 1987;
Call number: 658.8 BEL.R;
Type: Book
Available At: general -> stacks
Availability: View details
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Bar code Accession number Status Location Material type
010808 010808
658.8 BEL.R
Available general -> stacks(Currently present in OU Campus)
Book (Print, Microform, Electronic, etc.) Request this item for check-out
Download MARC Record
Leader
001###86104385#
007
082 $a658.8$bBEL.R
10000$aBELLUR,Venkata Krishna V
24500$aReadings in Marketing Management
26000$aBombay$bHimalaya Publishing House$c1987
30000$axxii,510p
65000$aMarketing Management$aMarketing Research$aConsumer Behaviour$aInternational Marketing
70000$aBERKMAN,Harold W
90100$a010808$bIPE$c010808$dstacks$ea658.8$fbBEL.R$ga658.8 bBEL.R$kB$lRs.240.00$m8

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